About

Just as some writers can give a brand a voice, so there are art directors and designers who know how to make a brand beautiful. Karl Shaffer is one of them. Others can think like a writer, and write like one. Karl is one of those too. Some think strategically and can talk to a client in the language of communication plans, market share and R.O.I. Karl does it instinctively. A handful are truly at home in the digital world, and have added esoteric subjects like optimization and social media analytics to their portfolio of skills. Karl was way ahead of us all. So there are many Karl Shaffers, each one smart and awesomely talented. I know because in the last 15 years I’ve been privileged to work with them all. And I enthusiastically recommend every single one.

Charles McAleer V.P. Creative Director Doner Advertising