Dempsey Incorporated was looking to freshen-up its image, while not betraying its visual legacy. As a human resources, and benefits management company in the business-to-business sector, calm, cool, and collected, is a desireable virtue.
Our objective was to soothe the visual senses, and create an understated sense of control.
New philosophies in corporate identity allow primary symbols to evolve to suit an application. In this case, the subtle Dempsey Inc. Logo was reinterpreted as a pulsing heart-like form for a newsletter masthead.
Both coexist successfully in the corporate contexts they are applied to.
Harmony is always a welcome corporate virtue.
eGo was a new concept in transportation financial management systems. Completely paperless, and coin-less, it made commuting a breeze, and security paramount.
The results were happy commuters, and even happier civic transportation managers.
This logo captured the essence of the newly imbued emotions.
TeleFund was a service availed to AT&T business customers, or nonprofit organizations, for fund raising purposes. Telefund would provide the back-office logistical support, while the organization focused on building an emotive appeal for their cause.
It gave a whole new meaning, and visual exuberance, to jumping through hoops.
The Soul of Audi was a Dealer Meeting theme chosen to strategically communicate a year full of new product launches dealers had been yearning for.
Each and every vehicle was designed with the intent emanating from the soul of the company in Ingolstadt.
Upon seeing the architecture of the Audi Museum, it became clear that it literally did embody the Soul of Audi. The architectural motif used at the museum was repurposed for the logo in a strict international style application.
It was conceived with the flexibility to be used on all print materials, and banners, as well as motion design, for multimedia presentations.
It exuded perfomance and success.
Watchdog was another service designed for AT&T personal use consumers. It actually was a digital watchdog, capable of alerting a subscriber if a suspicious number was calling.
Since this was an emotionally charged subject for a very specific demographic, the angst of such situations needed to be minimized. This led to both a name, and design, that flipped the tables on the unpleasant reality.
After all, even a lovable Jack Russell has the ability to ward-off unwanted visitors.
Legacy was the name chosen for a multimedia digitizing service.
The service would allow users to aggregate all forms of media, and then submit the files to be digitized for eternity.
It gave old memories new life. The logo utilized a palette of muted complimentary colors to subtly communicate the eternal characteristics of the product.
Quemera was a holding company for six entrepreneurial entities.
Holding companies can be esoteric at times, speaking to a small tribe of investors. Quemera was no different with one exception – all of its holdings were less than five years old. All very modern.
This visual solution assigned a modernism and longevity to the symbol.