Karl Shaffer has been an art director, creative director, designer, and writer since the waning years of the creative revolution. These pages represent a comprehensive body of work he has had the great pleasure, and privilege of producing.
Please email me @ k2shaffer@mac.com for a password to preview work.
Philosophy
Creative direction spans the spectrum of the arts while attempting to commercialize each, for the benefit of the business relationship. It's misleading to believe, or think, great creativity operates independently of a clear business objective.
Over the following web pages, you’ll see ideas that originated with Karl Shaffer. All of which were enhanced, honed, and improved, at each step of production by the village, that helped produce them.
The creative director is most definitely a Jack of all trades, always attempting to master one, the creation of meaningful relationships. Primarily between brands and potential customers.
These relationships also yield great networks, as well as the best possible results. (Not to mention long, lasting friendships, if we are lucky.)