Spinscape was a mind-mapping software used to extract order from chaos. The task at hand was to take an existing visual notion and give it a sense of being and contemporary shine.
The tactile nature of the business card often gives a business the edge. In this case, the Spinscape business cards were designed to be identifiable with the unique, unmistakable shape of their node.
During a time when being a tech guru truly was akin to being a Rockstar, tech-startups needed a draw to their corporate suites for previews. A two-step process was designed to engage potential clients and to also provide verification. (When a product is in Beta developers tend to be a bit paranoid about who they share, what, with.)
Once the verification process was completed, a number of desirable clients were given the luxury of an invitation to the backstage, pre-launch, executive suite for an intimate 30-minute preview. Within hours the Spinscape Backstage Pass was the hottest ticket in San Francisco and Spinscape built its consumer list by virtue of three days of endless previews.
This poster was designed to heighten the reality of the actual on-screen user experience.
It was key (more appropriately a key visual) to influence a prospective user’s interpretation of the Spinscape intent.
If you’re going to be a Rockstar, you need to have the look.
This piece of collateral provided those in need of a quick coiffe. The means – a perforated Sid Vicious (Sex Pistols) spiked mop, easily punched-out of the card stock.
Newly crowned guitar heroes (and a few aspiring anarchists) peppered the exhibition hall floor.
Sooner or later, the hard sell must be addressed.
This collateral presented the Spinscape assets in a very pragmatic and simple manner, while maintaining the futurist vision.
After the Spinscape unveiling in San Francisco a follow-up post card was send to everyone who had scheduled a product demo.
The message conveyed how quickly the Spinscape team had taken demo-user feedback to heart and made improvements in the program.