The initial concept for the Audi Streets of Tomorrow required a modular mindset. When a vehicle launch tour traveled to ten cities, the luxury of ten exact footprints, is just that – a luxury.
This flip perspective assigned the experience(s) as the constant while the venues became the variables.
As the concept grew, a more detailed vision emerged as a vessel to soliciting marketing partners. Apple, and Bose, joined the likes of Dale Chihuly, and the American Film Institute, staging informative and immersive presentations to engage visitors while they awaited their vehicle for a test drive.
This visual theme became the Q7 Launch Tour Symbol.
It was emblazoned upon everything from lanyards, to napkins, to pit passes, creating a singular brand presence tom accompany the experience.
Speaking of the finer things in life, the Streets of Tomorrow Café offered visitors the best culinary experience of each particular city on the tour.
Streets of Tomorrow visitors were welcomed at the registration desk within minutes of their arrival. Once their credentials were validated, by virtue of their preregistration, they were off to experience the finer things in life. Specifically, the newly launched Audi Q7.
Renowned glass artist, Dale Chihuly presents the essence of his art. The Type A, Audi prospects, voraciously consumed all he could share.
After being, immersed in a premium experience for 3.5 hours on average. Sight, sound, art, entertainment, and taste, the moment to get behind the wheel of the new Q7 came sooner than most realized. It exceeded all expectation. The tour provided authentic leads filling the Q7 pipeline.
Some visitors, even retruned with friends, after their initial experience for additional test drives. The best endorsement Audi could have hoped for.