Audi was one of the first corporations to exclusively underwrite K.D. Lang on tour as well as, enlist her endorsement.
K.D. Lang was incredibly moved by the great faith Audi displayed. Each and every night of the tour she shared her gratitude to a degree rarely seen.
The gesture of goodwill returned to Audi tenfold.
It always humbling when the artist endorses the creative presentation as well. Ms. Lang requested a set of full-size banners to display at her office.
Ms. Lang requested a set of full-size banners to display in her offices.
Add a stuffy summer day, to an overwhelming traffic situation, and you have the recipe for heated tempers.
Chrysler had the foresight to defuse such situations by distributing chilled water, and a chill message, to motorists at strategic rest stops, and highly congested service-plexes.
One good turn, really can lead to another.
Every company should know what it stands for.
For General Motors that meant communicating it to all of its 250,000 employees.
Principles covered everything from, green philosophies, to sustainability, to safety, to design, to the kind of talent recruited/sought, to the future of transportation.
The book was a rich, vibrant portrayal of the brand, wrapped in a thick, debossed, and embossed cover.
Over a period of 18 months, the book went back on press seven times, to meet overwhelming demand.
The Audi R8 was the brand’s highly anticipated new flagship vehicle.
With one of the hottest properties on Park Avenue, the stage required minimal setting. Longtime Audi enthusiasts were invited to attend the unveiling.
To telegraph the essence of the brand, the invitation was encapsulated in an aluminum, jewel case complimented by an action shot of the R8, and the warm, Audi Racing color palette.
There was a time when auto enthusiasts would pay a healthy sum to be one of the first in line to receive a new vehicle. All well, and fine if the vehicle arrives on time.
When the vehicle is delayed for Job 1, considerations, a brand needs to act. And act fast.
This direct mail campaign was conceived to provide a tactile experience for those early adaptors. Etched aluminum, embossed leather, and silkscreened, impact resistant glass comprised the post cards. Mailed at two week intervals, the awe-inspiring communications kept the proud owners engaged, and updated.
In the production process, the agency’s partners developed two new production innovations to ensure an authentic, rich experience.
Problem: Clients expect three cars on site at the Mondrian Hotel in Hollywood for a new product launch. Fire Marshal says, “Code doesn’t allow for a car in the hotel lobby.”
Solution: Design a life-size puzzle consisting of swag boxes emblazoned with the image of brand-new Audi A3.
The Lincoln LS embodied luxury and performance.
The communication objective was to determine the most resonant message to motive prospects. Was it luxury, performance, or both? These small activity books engaged prospects on an unparalleled level. Over 80% of recipients took the time to respond informing Lincoln of their preferences. Ensuing communications were tailored with information specific to each prospect.