Karl Lagerfeld took a liking to the newly launched Audi R8. Audi encouraged Lagerfeld to share the work with design aficionados at a world premiere.
The venue, the Audi Forum of course.
Lagerfeld’s visual experience was enhanced by saturating the R8 in Lagerfeld’s Channel adorned models at the Audi Forum on Park Avenue.
When an iconic fashion deity finds an affinity with a flagship vehicle, what isn’t possible?
It’s a great honor, and thoroughly enjoyable pleasure to set the tone for an event featuring one of the great personas of the late 20th Century.
The Forum was conceived to stage such an event. It was designed as an extension of the Audi brand providing a blank canvas with unlimited opportunities.
Lagerfeld’s photography depicted kaleidoscopic visions of the R8 immersed in Southern France. The Côte d'Azur. St. Tropez. Bliss.
Our objective was to blur the barrier between the two-dimensional presentation and the environment, providing an authentic experience.
A clean space, with the flexibility to reflect the essence of nearly anything imaginable. The Forum was destined for an epic experience, Lagerfeld simply obliged.
The rest is history.
Enjoy.